How to get your team on board?
Business transformation can be small or it can be significant in impact. Transformation can touch any area of business from how to get customers, to which products to build, or...
Who has the pain that your product makes better
Importance To identify who your product brings real value to, you must first identify the pain-point that it solves. Dissected to its most basic elements, your product’s value comes from...
Blockchain and data collection culture
While we are in desperate need of good quality education in the business community about what Blockchain is and what it can and cannot do — and a decent explanation...
How to Write a Winning Case Study
Your case study is essentially the telling of a story which demonstrates how you could benefit prospective clients. There are various channels that this can be conveyed across. Displaying the...
Are you discussing value or features?
To ensure you’re adequately communicating value, it’s imperative that you define both value and features and recognise how they differ. Features are the specific elements of your offering. Often, entrepreneurs...