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Importance To identify who your product brings real value to, you must first identify the pain-point that it solves. Dissected to its most basic elements, your product’s value comes from its ability to save a customer time, save or make them money, bring them joy or remove a pain. If they won’t experience the value […]

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Your case study is essentially the telling of a story which demonstrates how you could benefit prospective clients. There are various channels that this can be conveyed across. Displaying the story on your website or emailing it to your subscribers is a good way to reinforce your potential to those already interested, or it could […]

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To ensure you’re adequately communicating value, it’s imperative that you define both value and features and recognise how they differ. Features are the specific elements of your offering. Often, entrepreneurs are enthusiastic about the features of their product because they’ve worked hard to refine them. These may be how your business differentiates itself from the […]

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