“I invited Troy to be a guest speaker at one of our Alumni events. The objective of the event was to give our Alumni Associates a broad but thorough understanding of the Blockchain ecosystem. Broadly - what's been happening, who is involved, what the entities are doing (both conceptually and practically), and what it means for us as individuals, as key stakeholders within financial businesses, for wider society, and across the regulatory environment. No easy task in 60mins! As a speaker, Troy is engaging, open, and personable. Would definitely recommend. Thanks, Troy!"
Understand how your product exists as a component of its market ecosystem. We utilise the Business Ecosystem Plan to evaluate the marketplace.
In natural ecosystems, every organism plays a vital role in the transfer of energy. In a business ecosystem, the transfer of energy is represented by the transfer of value. Assessment of the business ecosystem offers insights into existing products and the flow of value between them.
The introduction of a new product disrupts the ecosystem. We consider where your product will fit into the ecosystem, which stakeholders are your customers and the value your product adds and extracts from the market. This allows us to evaluate the Value Exchange between you and your customers and ensure that there is no uncaptured value. A pricing strategy can then be developed and defended based on the value of your product.