SER TEAM FOUNDER
At SER Team, we are dedicated to guiding organizations through the complex landscape of digital transformation. Led by Troy Norcross, our founder and principal consultant with over 35 years of experience in digital technology, we bring a wealth of knowledge and a unique perspective to every project we undertake.
Our journey in the digital realm has been diverse and rich. From pioneering 3D graphics for flight simulators in the late 1980s to navigating the intricacies of blockchain technology in recent years, we’ve consistently been at the forefront of digital innovation. This varied background, spanning telecommunications, mobile technology, digital service innovation, and data privacy compliance, allows us to offer comprehensive solutions that address the multifaceted challenges of modern business.
At the core of our expertise is a strong focus on business and enterprise architecture. We excel in aligning technological innovations with core business strategies, creating cohesive, efficient, and future-ready organizational structures. Our approach involves crafting strategic frameworks that bridge the gap between business vision and day-to-day operations, ensuring all aspects of your organization work in harmony towards common goals.
In the realm of enterprise architecture, we design holistic blueprints that seamlessly integrate business processes, information systems, and technology infrastructure. This integration drives efficiency, agility, and innovation across your entire enterprise. We’re adept at formulating forward-thinking digital strategies that leverage emerging technologies to create competitive advantages and new business opportunities.
A crucial component of our expertise is change management. We understand that technological change is as much about people as it is about systems. That’s why we place a strong emphasis on facilitating smooth transitions during digital transformations, ensuring stakeholder buy-in and successful adoption of new systems and processes. This skill is particularly valuable in complex enterprise environments where resistance to change can be a significant hurdle.
What sets SER Team apart is our approach, built on three core principles:
First, we bring passion to every project. We don’t just consult; we invest ourselves fully in your success. Our team approaches each challenge with unwavering dedication, ensuring we deliver solutions that truly move the needle for your organization.
Second, we employ critical thinking in everything we do. In a rapidly evolving digital landscape, status quo thinking won’t suffice. We challenge norms, analyze trends, and synthesize diverse information to uncover unique opportunities for our clients. Our ability to think critically and innovate allows us to see beyond the obvious and craft strategies that give your business a competitive edge.
Lastly, we excel in transformative communication. Complex ideas demand clear expression, and our talent lies in distilling intricate concepts into compelling narratives that resonate with stakeholders at all levels – from the boardroom to the frontline. We believe that effective communication is key to successful implementation, and we pride ourselves on our ability to bring everyone along on the journey of transformation.
Our experience spans multiple industries, giving us a broad perspective on the challenges and opportunities in various sectors. We’ve contributed to industry standards, such as the DMA’s Bluetooth marketing code of practice, ensuring that our digital initiatives are both innovative and compliant. This combination of cutting-edge knowledge and regulatory awareness is crucial in today’s complex business environment.
At SER Team, we’re more than consultants – we’re partners in your success. Whether you need focused consultation or full-scale transformation, we can adapt our team size to meet your requirements. For large-scale projects, we have the capability to deploy a comprehensive team of specialists, ensuring every aspect of your digital transformation is handled with expertise and care.
We stay at the forefront of technological advancements, including blockchain and other emerging technologies, always evaluating their potential applications in enterprise settings. However, our focus remains on delivering practical, value-driven solutions that align with your specific business needs and long-term objectives.
If you’re ready to transform your digital future, SER Team is here to help. Our passion for technology, critical thinking approach, and ability to communicate complex ideas make us the ideal choice for organizations looking to navigate the digital age successfully. Contact us today to discuss how we can help your organization not just adapt to the digital future, but lead the way in your industry.
“With over 20 years of experience advising both large and small companies, I can help you define and execute a strategy with the biggest impact to your business.”
I have a wide range of experience – from software developer to Startup CEO and from strategy advisor to chief operating officer. (although never in Sales). My industry knowledge ranges from agriculture to aerospace – from telecoms to transport and logistics – and from pharmaceuticals to finance. All of this allows me to bring a many faceted prism to my work and to see holistically across the spectrum of a new business, a new product and a new organisation – every time I start.
Do you think we could help your business? Book a meeting with Troy today.
We are SER Team
We provide strategy and consulting services, working with enterprise clients looking to adjust their current strategy to achieve growth. We specialise in value propositions, creating business models and developing ‘go to market’ strategies. We work on an associate consulting model, giving us access to a wide range of strategy consultants with a variety of skills and experience in different market verticals. This enables us to ensure that the most appropriately skilled individuals work with your business and deliver the best outcomes. Clarity is imperative in our services as it ensures understanding and easy to implement strategies, allowing you to get measurable results.