Strategic changes can be triggered by evolving technology or shifting consumer expectations. Expanding or adapting your offering, adjusting internal management systems or simply ensuring that you’re up to date with new technology ensures that your competitors don’t leave you behind. In some cases, business will face a limited lifespan unless they accept change to maintain […]
Measuring intangible value is inherently problematic. Even the legal system experiences this dilemma. When a victim is granted compensation from a civil court, the judge must decide what amount of financial value is appropriate for their level of suffering – but how can suffering be quantified? In a typical company/customer transaction, the business will receive […]
Define stakeholder – a person with an interest or concern in something, especially a business. When looking for a new customer it is often helpful to take a step back and to look at the broader market and to identify who are the stakeholders in that market and then to look at how your product or service […]