• Actionable Insights to Drive Growth

    SER: Strategy, Execution and Results

  • What We Do

    Senior Business Leaders and Consultants Delivering Strategic Insight, Innovation and Solutions

    Strategy Tune-up

    Need someone to provide an objective view?

    Sometimes you are so busy running the business and responding to the clients that you don't take the time to step back and look at the over arching strategy. What you need is someone to spend a small amount of time and deliver key insights that you can use to adjust the strategy and drive decisions.

    Value Proposition Development

    What problem are you solving?

    A good value proposition defines who is your customer, what problem they have and what they are willing to exchange in order to have that problem solved. In order to define a good value proposition we take you through a 3 step process: 1) Define the stakeholders in the ecosystem 2) Define the value flows through the ecosystem 3) Identify where your product/service fits and adds value that you can monetise.

    Go to market Strategy

    Now how are you going to reach the right people?

    Once you know the problem you are solving and who has that problem, you need to reach them. How can you build a strategy that fills your pipeline with qualified sales leads that can be turned into customers? When is the right time to use partners? Should you advertise on Facebook? When should you use direct sales? Every product and offering is different.

  • The SER Team Blog

    2017年4月10日 · startups,Business Consulting,Sales and Marketing
    define:stakeholder - a person with an interest or concern in something, especially a business. When looking for a new customer it is often helpful to take a step back and to look at the broader market and to identify who are the stakeholders in that market and then to look at how your product...
  • About Our Company

    Our success is tied to your results.

    Strategy - but No Drawerware

    Ever worked for a company when one of the big consultancies come in and develop a new business strategy. It takes ages and the result is a 100 page PowerPoint deck that -- No one ever reads. In the end someone new comes along and the strategy gets put in a drawer and nothing changes. When we work on a strategy with you we develop a strategy that not only you can execute - but one that we can help you execute.

    Affiliate Consulting Team

    We work on an affiliate consulting model meaning that we have access to a wide range of strategy consultants. When we put together a bid we then assemble the right team with the right mix of skills to ensure the best possible delivery.

    Principal and Founder - Troy Norcross

    This is my strategy consulting firm. I have worked in large corporations and 2 of my own startups. I have technical background in software development and business background including operations, marketing and sales. I have been CEO of companies and managed shareholders and I have been the chief cook and bottle washer in teams of 3. The diversity of my experiences is what makes me unique. My ability to listen and ask probing questions is what makes me effective.


    Check out my LinkedIn profile HERE for more info.

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Mobile Soul Ltd (“We”) are committed to protecting and respecting your privacy.

This policy (together with our Terms of Website Use (Here) and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Mobile Soul Ltd of 14 Marble House, 20 Grosvenor Terrace, London SE5 0DD.

We may collect and process the following data about you:

Information that you provide by filling in forms on our site: www.startupbusinessreview.co.uk (our site). This includes information provided at the time of registering to use our site, subscribing to our service or requesting further services. We may also ask you for information [when you enter a competition or promotion sponsored by Mobile Soul, and] when you report a problem with our site.

If you contact us, we may keep a record of that correspondence.

In the course of providing services to you we may take screen shots or capture some portion of the video recorded during the processing of your ticket.

We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

Details of requests you make for services through our site (for example, the description you provide of the problem about which you require advice) and information recorded by our agents during the fulfillment of those requests.

Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data (whether this is required for our own billing purposes or internal accounting or otherwise) and the resources that you access.

We may collect information about your computer, including (where available) your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.


Our website uses cookies to distinguish you from other users. This helps us to provide you with a good browsing experience and allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.


The data we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or act as service providers on our behalf, or who work for one of our suppliers. Such staff may be engaged in, amongst other things, the fulfillment of your request for advice, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. All information you provide to us is stored on our secure servers.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Payment transactions may be processed through PayPal and you should refer to the PayPal terms of service and privacy policy in relation to any personal data you provide to PayPal.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

We use information held about you in the following ways:
To ensure that content from our site is presented in the most effective manner for you and for your computer.
To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
To carry out our obligations arising from any contracts entered into between you and us.
To allow you to participate in interactive features of our service, when you choose to do so.
To notify you about changes to our service.
If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

We will only use your data in this way, or pass your details on to third parties for marketing purposes, if you give us permission to do so via the tick box situated on the form on which we collect your data (the registration form).

We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If Mobile Soul Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Website Use (Here) or Terms and Conditions of Supply (Here) and other agreements; or to protect the rights, property, or safety of Mobile Soul Ltd, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by not checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at info@mobilesoul.co.uk.

Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of