Workshop: Learn how to place value
It can be tempting to discuss only the great features of your product – but value is where your customer’s interest lies.
Can you do any of the following for your customer:
• Save them money?
• Make them money?
• Save their time?
• Remove their pain?
• Bring them joy?
Value addresses at least one of the above.
By communicating value to your customer, you create curiosity around your product, allowing you to lead the conversation. If you can identify value in your business that doesn’t currently exist in your competitors, you present a market opportunity that will get investors listening.
This workshop will help you to reconstruct your existing messages in a way which uses value specific language. You will learn ‘conversational templates’ which can be used in a range of situations to emphasise value.
To discover where your customers and investors see value, you need to ask the right questions, and then communicate your product based on their value thinking. In this workshop, we will discuss the most effective ways of doing this.
Upon completion of the workshop, you will be able to defend your pricing model by discussing the value your product/business creates and the value they deduct from the market. The workshop aims to increase your confidence in describing your business, ultimately helping you win new business and investment.
Ahead of the workshop, a short survey will be distributed to all attendees. The responses will be evaluated, and suggestions will be made on adjustments which could be made to add value to the messaging.
The session lasts around 45 minutes, followed by a 10-15-minute Q&A session.
