To ensure you’re adequately communicating value, it’s imperative that you define both value and features and recognise how they differ. Features are the specific elements of your offering. Often, entrepreneurs...
We all know the story about innovation success: The board of directors has said, ” We must be more innovative!“ And after a lengthy process and all due consideration the company has...
Define stakeholder – a person with an interest or concern in something, especially a business. When looking for a new customer it is often helpful to take a step back and to...
