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SER Team > Articles by: serteam2018

How to get your team on board

Business transformation can be small or it can be significant in impact. Transformation can touch any area of business from how to get customers, to which products to build, or how to improve efficiency across the business. The things that are consistent across all of these is that “change is required”. The idea of implementing […]

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Strategic changes can be triggered by evolving technology or shifting consumer expectations. Expanding or adapting your offering, adjusting internal management systems or simply ensuring that you’re up to date with new technology ensures that your competitors don’t leave you behind. In some cases, business will face a limited lifespan unless they accept change to maintain […]

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measuring values

Measuring intangible value is inherently problematic. Even the legal system experiences this dilemma. When a victim is granted compensation from a civil court, the judge must decide what amount of financial value is appropriate for their level of suffering – but how can suffering be quantified? In a typical company/customer transaction, the business will receive […]

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Importance To identify who your product brings real value to, you must first identify the pain-point that it solves. Dissected to its most basic elements, your product’s value comes from its ability to save a customer time, save or make them money, bring them joy or remove a pain. If they won’t experience the value […]

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Your case study is essentially the telling of a story which demonstrates how you could benefit prospective clients. There are various channels that this can be conveyed across. Displaying the story on your website or emailing it to your subscribers is a good way to reinforce your potential to those already interested, or it could […]

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To ensure you’re adequately communicating value, it’s imperative that you define both value and features and recognise how they differ. Features are the specific elements of your offering. Often, entrepreneurs are enthusiastic about the features of their product because they’ve worked hard to refine them. These may be how your business differentiates itself from the […]

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chain with breaking link

We all know the story about innovation success: The board of directors has said, ” We must be more innovative!” And after a lengthy process and all due consideration the company has launched an industry leading “Innovation Programme” But after 6 months: The board is unhappy. The CEO is unhappy. And the CFO is especially unhappy. Your […]

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